Zara 'Join Life' SS17 Advertorial

I am going to shoot an advertorial for Zara's SS17 sustainable collection 'Join Life'. I am going to pick out some of my favourite pieces from the range following a theme and shoot it in the studio at uni. I have looked through the range and noticed they are using a lot of shirting fabric at the moment with white and blue pinstripe in different creative designs so would like to use contemporary shirting as a theme and then maybe some of their white knit pieces. I want to keep the photo shoot very neutral and muted to go with the clothing I am shooting and would like to have a grey background. I am going to have a photographer to take my images for me and one model to showcase the clothing. I will also have a short article features alongside the images about the Join Life range at Zara and key features of the SS17 collection.

Creative team:

• Photographer: Alia Thomas
• Model: Emily Perrin
• Writer: Shakira Moise
• Creative direction, makeup & hair and styling: Ruby Harrison

Below are some of the pieces I have picked to shoot for the advertorial:

Outfit 1:

Outfit 2:

Outfit 3:

Outfit 4:

Outfit 5:

Outfit 6:

Below is a general moodboard I have created to show model direction, hair and makeup and a general feel for the clothes and photo shoot: